If you know anything about SEO, you know that keywords are one of the most crucial parts of your SEO efforts. The most important thing you can do to improve your SEO is know how to properly research keywords. Other things like on-page optimization or quality of content come second. There are a lot of companies out there which invest a lot of money into keyword research so they can target their audience well.
Keyword choice is not always really intuitive, and it really takes research to get it right. But, there are also simpler and cheaper ways of doing this then spending thousands. Although some research tools cost money, there are also some that are completely free.
Here we are going to present you with best keyword research tools for 2016!
Best Keyword Research Tool for 2017
Google Keyword Planner (free)
This is one of the tools that is completely free to use and it is one of the most popular ones out there. It is integrated with Google AdWords so other than being free, it is also convenient.
If you want to use this tool, you need to have an account with Google AdWords (which is free). One of the best feature of this tool is that it provides you with information from Google. But, this is also a limitation, since you can’t know how a given keyword is performing on other search engines.
Since last year, Google has made modifications to this free tool and nowadays is almost useless for keyword research efforts: by doing searches on GKP (Google Keyword Planner) you only see a broad range of average monthly search instead of the exact data.
i.e. by searching “keyword tool” on the US market you’ll see 10K – 100K in average monthly searches, a useless data to do proper keyword research.
That’s the reason why many SEOs decided to go for competitors, even if paid solutions.
SEMRUSH has been called the best and simples keyword research tool, and for a good reason. It can show you keywords a site is ranking, not just getting you research from seed keywords. You can also get information on traffic statistics, CPC, search engine reports and much much more. It costs $150, but you can get a 14 day free trial.
LongTailPro is an extremely popular desktop software when it comes to researching keywords. It is a paid tool and it can help you find keywords for your niche sites. If you opt for their platinum version, there is also an excellent and detail-stuffed keyword analysis you can use.
You can also use the competition checker, which allows you to choose the right keywords when compared to your competition.
This amazing keyword research tool basically helps you optimize your SEO efforts. You can use it to learn competitors’ keywords and also to research keywords for campaigns. You can also create targeted campaigns and view your ranking based on your location. It is not very cheap, at almost 90 dollars per month, but many people think it is well worth the cost.
Market Samurai (Paid)
Market Samurai can be used for a wide array of purposes, one of which is keyword research. You can also use it to plan your sites or improve your ranking. You can also research domains, find content, publish content or make promotions. It costs 150 dollars and it is a one-time fee for a lifetime of usage.
So by using these tools, you can make sure you do the best keyword research for SEO efforts bring you fruit and make your business a real success!
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